To understand the problem, choose your favourite ball from this picture.
You can’t. Right?
It is the same confusion your audience also faces when they see your brand and others while buying in your category.
It is the same confusion your audience also faces when they see your brand and others while buying in your category.
Many brands feel that they have the best product, quality, price or technological differentiation, but still they struggle. Because their clients don’t see an effective brand positioning. Secondly, such differentiations’ get copied very easily. Thirdly, it requires a lot of money to create an impact with such differentiations’.